Q1 2024 Insight: Top Beauty Retail Apps in Europe

In the first quarter of 2024, Europe's top beauty retail applications saw a diverse range of user engagement and download figures. The data, sourced from Sensor Tower, presents an intriguing picture of the beauty app market.

Sephora - Maquillage, Parfum experienced a notable increase in downloads, starting at 164K in the first week of January and peaking at 394K in the last week of March. Weekly active users followed a similar upward trend, from 704K to over 1M in the same period.

Notino: profumi e cosmetici also saw growth in downloads, with a significant jump to 124K in the third week of March from an initial 51K in January. Active users peaked at 422K in late January, with a slight decrease to around 422K by the end of March.

The Douglas - Parfüm & Kosmetik app showed more consistency, with downloads hovering around 50K to 65K throughout the quarter. Weekly active users ranged from 281K to 322K, indicating a stable user base.

OnSkin - AI Product Scanner, on the other hand, peaked in mid-January with 88K downloads and saw a decline to 32K by the end of March. Despite the fluctuation in downloads, active users saw an increase from 89K to 130K, showcasing growing engagement. Revenue for OnSkin maintained a steady flow with the highest reported at $12K in the last week of March.

Lastly, Superdrug - Beauty and Health maintained a download range between 24K and 32K. Active users saw a peak of 87K in late January and February, with a slight decrease to 81K by the end of March.

For more in-depth insights and detailed analytics, Sensor Tower's platform offers a comprehensive overview of app performance metrics.